Kids Food Fest

Lindsay Stadig, Senior Project II


The Kids Food Fest was a conceptual event designed to teach kids about different kinds of food, and experience how they are eaten around the world.

Logo variations

Palette and palate

Design Process

Initial logos and color scheme

Initially, the premise behind the event focused on the origins of food: How they’re grown, how they look before they get packaged and sold in supermarkets. Nowadays, processed, packaged foods are so common that we often forget—or don’t even know about—what they really look like.

As a result, my initial name for the event was Find Your Food. However, it was found to be somewhat corny and forced, so I went with the simpler Kids Food Fest. The color scheme went for earthier tones at first, but I later decided to go with brighter primary colors to fit the target audience.